Source: Nielsen CPS Homescan 27th Jan 2024 | Total Pet Sub-Category MAT Growth Total GB excl. Pet Specialist.

STOCK THE BEST CORE RANGE.

Branded best sellers drive sales as shoppers seek these out time and time again. Make sure you stock products in all the main pet food segments.

HELP THE SHOPPER

To help shoppers find what they want quickly, group the different pet food segments together. Aid standout and navigation with clear brand blocking in the different segments.

MEET THE NEEDS OF PET OWNERS.

Offer breadth to give shoppers choice. Pet parents feed their furry friend’s different types of food such as wet, dry and treats.

PRICE MARKED PACKS

Convenience shoppers want reassurance of clear visible price points. Stock up on the pet food ranges that are available in a PMP format. 8/10 Top Selling lines in Symbols and Independents are in PMP’s.