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Cooking Sauces

The cooking sauces category is worth over £1.3bn.

Growth is up +2.2% year on year.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

Ambient pasta sauces account for 34% of the cooking sauces category.

25% of people use ambient cooking sauces at least once a week.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

Indian remains the #1 cuisine, driven through high frequency.

Oriental has seen the largest growth in the market.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

Italian is the most popular cuisine in the UK. 852M Italian cooking sauces occasions.

72% Penetration for Italian sauces. More than 12,000 Italian restaurants in the UK.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

Quick meals, snacks and soups

The quick meals, snacks and soups category is worth £127m in the convenience channel.

Growth is up +27.5% year on year.

Source: TBC.

Pot Snacks account for 66% of the QMS&S category. Noodle blocks account for 28% of the QMS&S category.

Symbols and Independents are seeing the most value growth in Pot Snacks at +5.8% Year on Year.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Kantar WPO Jan 2024.

Total Soup category is worth over £380m.

22% of instant soup occasions are consumed for health.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Kantar WPO Jan 2024.

Foods of the World

The foods of the world category is worth £2.3bn.

The Top 5 brands within foods of the world make up 54% of the value sales.

Source: Nielsen CPS Data to 52WE 30th Nov 2024 - Total Missions FMCG - Total GB Market.

Spaghetti Bolognese is the nation's favourite evening meal occasion.

Bolognese is the #1 meal occasion within foods of the world and worth £134m RSV!

Source: Nielsen RMS Data to 52 WE 8th Feb 2025 - Total GB Market.

The dinner for tonight shopping mission makes up 19.8% of total FMCG trips.

The dinner tonight mission is growing +7.9% year on year.

Source: Nielsen CPS Data to 52WE 30th Nov 2024 - Total Missions FMCG - Total GB Market.

Italian & Rice have the highest penetration within the category.

73% of households buy Italian and 81% of households buy rice!.

Source: Nielsen CPS Data L52 Jan 2025 - Total GB Market.