Family Flavoured Cereal grow 3.0% within Symbols and indies the 2nd fastest growing sector as taste continues to be a key driver for consumers.

The sector accounts for over 20% of the total category.

Source: Circana 27 Dec 2025

Granola is the fastest growing sector within Symbols and Indies +17.4%.

Granolas growth is boosted by brands offering a mix of healthier altneratives as well as a strong taste driven offering.

Source: Circana 27 Dec 2025

Portable continues to overindex in the channel but has a tough year -8.4% following some branded delists on drinks.

Source: Circana 27 Dec 2025

Branded Everyday Family Plain Cereal (Weetabix, Cornflakes) grows +0.6% in symbols and Indies.

The segment is the largest in cereal with over 27% share of the category.

Source: Circana 27 Dec 2025