The Flavours & Seasonings category is worth £52m in the convenience channel.

Growth is up +1.2% YOY.

Source: Circana - Value Sales 2025, Kantar WPO - Jan 2025.

The gravy category is worth £168m.

78% of gravy shoppers are aged 45yrs+.

Source: Circana - Value Sales 2025, Kantar WPO - Jan 2025.