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The Total Impulse Biscuit market is worth £97m.

Growth is up +16% year on year.

Source: Total Impulse (excl. Coop) NIQ LMAT data to 27/04/2024.

The Top 15 biscuit lines are worth £76m, 26% of total symbols & independents.

Symbols & independents biscuit market has grown 17.3% year on year.

Source: Nielsen S&I Latest 26 Wks w/e 27/04/24, S&I NIQ LMAT data to 27/04/2024.

99.3% of UK households purchase Biscuits this is the highest penetration of all the Core Snacking categories.

99% of Biscuit buyers repeat purchase the category.

Source: Kantar WPO MAT data to 14.04.2024.