Chocolate makes up 61% of total family flavoured sales and is ever popular with all ages.
Source: Circana | Total Cereal | Value & Unit Sales | 52we to 15 Jul 23
Granola's growth is boosted by brands offering healthier alternative and boosted ingredients, as well as taste.
Instant makes up the majority of Porridge sales in the Total Market and Symbols and Indies.
Breakfast drinks, porridge pots and Pop Tarts all see double-digit growth in Symbols and Indies.
Unit sales are down due to the rise in average price across the category.
