driveyoursales@sugro.co.uk 01270628728
View Our Latest Issue


The Soft Drinks category total is growing +11.2% year-on-year.

Growth lead by Sports & Energy as it contributes 59% of total value growth for the category.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Single Serve SKU's account for 69% of total category value.

This is growing ahead of Multi-serves and Multi-packs at +13.5% year-on-Year.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Sports & Energy accounts for 51% of total value of Single Serve Soft Drinks (<750ml).

Followed by Cola's (17%) and Flavoured Carbonates (13%).

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

The Top 5 Brands in the market equate for over half of all value sales and category growth.

Coca Cola, Red Bull, Monster, Pepsi, and Lucozade.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Total Coverage including Discounters (FULL TSR) Latest 12 Weeks WE 17th June 2023

Listing the Top 20 soft drinks could deliver
an estimated £18.5k per year.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Stocking the Top 20 Sports & Energy SKUs could deliver
£15k per year.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023