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Cat single serve wet food has 30% share of cat & dog food sales.

Whiskas and Sheba are the top 2 brands driving growth in the category, contributing £75m MAT.

Source: Nielsen Homescan 27th Jan 2024 | CSWW MAT Growth Total GB excl. Pet Specialist.

Dog wet food accounts for 20% of pet food sales.

The top 3 brands are Butchers (14%), Winalot (10%) and Pedigree (10%) and are all in growth in the last year.

Source: Nielsen CPS Homescan 27th Jan 2024 | Dog Wet Food Total GB excl. Pet Specialist

In convenience, small packs of dry food serve customer's needs the best.

Harringtons is the largest brand of small dog dry food, Purina One is the largest of cat dry food.

Source: Nielsen CPS Homescan 27th Jan 2024 | Dry Pet Food (Small Pack) Value Sales MAT Total GB excl. Pet Specialist.

Treating is a growing category in pet food, in the last year cat treats grew 14%, dog treats 12%.

Dreamies is the numer 1 Cat treats brand and grew +£9.4m MAT, Pedigree is the number 1 dog treats brand and grew +£10.5m MAT.

Source: Nielsen CPS Homescan 27th Jan 2024 | Cat & Dog Treats Value Sales MAT Total GB excl. Pet Specialist.

Source: Nielsen CPS Homescan 27th Jan 2024 | Total Pet Sub-Category MAT Growth Total GB excl. Pet Specialist.

STOCK THE BEST CORE RANGE.

Branded best sellers drive sales as shoppers seek these out time and time again. Make sure you stock products in all the main pet food segments.

HELP THE SHOPPER

To help shoppers find what they want quickly, group the different pet food segments together. Aid standout and navigation with clear brand blocking in the different segments.

MEET THE NEEDS OF PET OWNERS.

Offer breadth to give shoppers choice. Pet parents feed their furry friend’s different types of food such as wet, dry and treats.

PRICE MARKED PACKS

Convenience shoppers want reassurance of clear visible price points. Stock up on the pet food ranges that are available in a PMP format. 8/10 Top Selling lines in Symbols and Independents are in PMP’s.