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Grocery

For more in-depth advice you can view each sub-category.

The cooking sauces category is worth over £1.3bn.

Growth is up +2.2% year on year.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

The quick meals, snacks and soups category is worth £127m in the convenience channel.

Growth is up +27.5% year on year.

Source: Circana - Value Sales 2024 Mintel world foods report PF AAA Survey, Circana 52 wk Value sales Jan 2024.

The Flavours & Seasonings category is worth £52m in the convenience channel.

Growth is up +1.2% YOY.

Source: Circana - Value Sales 2025, Kantar WPO - Jan 2025.

The foods of the world category is worth £2.3bn.

The Top 5 brands within foods of the world make up 54% of the value sales.

Source: Nielsen CPS Data to 52WE 30th Nov 2024 - Total Missions FMCG - Total GB Market.

The desserts category is worth over £342m.

Split into 3 sub-categories: Individual, To Make and To Share.


Worth £118m, £114m and £110m respectively.

Source: Kantar Worldpanel Online, GB - Usage - Ambient Desserts, All Consumers | Total In Home / Carried Out | 09-Jul-23 | Servings (Mil) | Share | 52 w/e

The Hot Beverages Category is worth £114m in Symbols & Independents.

With Hot Coffee making up 64% of the hot beverages category.


Be sure to give Coffee its equivalent fair share of space on your shelves to maximise sales.

Source: Circana. Total Hot Beverages and Hot Coffee. Value Sales. 52 w/e 22nd March 2025.

Drive Your Sales

Sugro UK
Richmond House, 570-572 Etruria Road
Newcastle-under-Lyme, Staffordshire
ST5 0SU

Phone: 01270628728
Email: driveyoursales@sugro.co.uk

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  • Confectionery Chocolate
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  • Chewing Gum
  • Soft Drinks
  • Energy
  • Crisps & Snacks
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  • Cereals
  • Petcare
  • Grocery

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